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Yikes! Avoid this business #storytelling trap at all costs

Yikes! Avoid this business #storytelling trap at all costs | Business Improvement and Social media | Scoop.it
I recently attended the Association For Talent Development (ATD) convention in Denver. To say the least, it is a marvelous convention for business trainers, professional speakers, and workshop moderators. I was especially impressed with the fact that there were 14 talks given on how to use storytelling as a presentation tool for management, sales, training and recruiting. However, from what I was able to discern, the primary purpose behind many of these talks was to promote storytelling’s ability to entertain an audience.
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Scooped by Ricard Lloria
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The when + how of telling a story that isn't true.

The when + how of telling a story that isn't true. | Business Improvement and Social media | Scoop.it

As former director of consumer research at Procter & Gamble, and a 20-year veteran of the company, I was often asked what makes the difference between a good consumer researcher, and a great one. 

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Rescooped by Ricard Lloria from Business change
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#Creativity, Innovation, and Storytelling For #Business Success

#Creativity, Innovation, and Storytelling For #Business Success | Business Improvement and Social media | Scoop.it

“We're taught to think that all great minds think alike. While this may have worked during pre-21st century industrial times, this is no longer the case today”


Via David Hain
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