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12 storytelling + brand archetypes to grow your business

12 storytelling + brand archetypes to grow your business | Capability development- Engage , Enliven , Excite | Scoop.it
Successful brands have a strong sense of identity, one that mirrors the hopes and aspirations of their customers. But finding your voice – especially as a small business – can be difficult. And expensive. Identifying your brand archetype from this list will save you time and money and connect you instantly to your audience.
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Carol Dweck: Make Challenge the New Comfort Zone | eLeadership | eSkills | Learning To Learn

 

Learn more at https://www.mindsetkit.org/


Via Gust MEES
Rescooped by Jess Chalmers from E-Learning-Inclusivo (Mashup)
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Are long winded lectures educational mal-practice? Time to pay attention to the research.

Are long winded lectures educational mal-practice? Time to pay attention to the research. | Capability development- Engage , Enliven , Excite | Scoop.it
Numerous studies have demonstrated that students retain little of our lectures, and research on determining the “average attention span,” while varying, seems to congregate around eight to ten minutes (“Attention Span Statistics,” 2015), (Richardson, 2010).

Via Jose Erigleidson, juandoming
Scott J. Simmerman's curator insight, September 1, 2015 9:47 AM
And this has a LOT to do with employee engagement and with leading change or organizational improvement. Those lecture-type talking head meetings and events simply do not effectively communicate. More inter-activity and participative involvement are needed to improve impacts. Does anyone actually remember ANYTHING from High School???
Sue Walsh's curator insight, September 1, 2015 11:28 PM

The challenge before us!!

Bruce Hopkins's curator insight, September 6, 2015 12:34 PM
I totally agree. The kids of today are not going to pay attention to a long lecture. 15 minutes videos in a play list is much more effective for inducing learning that 2 hours droning on.