Co-creation in health

David Zax:  '“You’d be hard-pressed to find a young person who asks for an analog radio for Christmas,” admits Joe Harland, with wry British understatement. Harland works for BBC Radio 1 as its “head of visualization." If that sounds like something of an oxymoron for a radio station, well, that’s sort of the point' ...

Our brain is the original flight simulator.  Nothing is as powerful as the human brains' ability to visualize and imagine and fill in the storyworld of what we hear.  Years of storytellers have taken us on all kinds of journeys, from Lake Wobegon to War of the Worlds.  Very smart to hear that BBC Radio thinks of listeners as 'viewers.'