Co-creation in health
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Co-creation in health
E-citizens, e-patients, communities in shaping e-health, health literacy.
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Rescooped by Giuseppe Fattori from Must Play
Scoop.it!

GAMIFY YOUR Content Marketing - A New @HaikuDeck by @Scenttrail

GAMIFY YOUR Content Marketing - A New @HaikuDeck by @Scenttrail | Co-creation in health | Scoop.it

Successful content marketing engages over time. Engagement needs online community and a role shift from content creators to community curators and GAME creators.


How can you Gamify YOUR Content Marketing?
* Ask questions.
* Curate response.
*  Create "winnable" competitions.
* Feature, Feature, Feature.

* Curator & Creator = YOUR ROLES.

Learn to think like a video game creator. Content marketing too is a collaborative world WE (you + customers) create.


Via Martin (Marty) Smith
Rescooped by Giuseppe Fattori from BI Revolution
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Widgets - Why Creating A Content Network With Widgets Is A Blue Ocean via @HaikuDeck

Widgets - Why Creating A Content Network With Widgets Is A Blue Ocean via @HaikuDeck | Co-creation in health | Scoop.it
Creating a distributed content network with widgets is a vast blue ocean of low cost, high reward Internet marketing today. Won't be that way for long.

Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, December 15, 2013 2:48 PM

Writing a post for ScentTrail Marketing about widgetizing content marketing and wanted a quick @HaikuDeck to help explain. Why more Internet marketing teams aren't using widgets to create a conent network they OWN, can speak to directly and that provides instant feedback is beyond me. 

Rescooped by Giuseppe Fattori from eLearning, Medical Education and Other Snippets
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Why I Don't Like Scoopit Links on Twitter [+Scenttrail Comment]

Why I Don't Like Scoopit Links on Twitter [+Scenttrail Comment] | Co-creation in health | Scoop.it

I’m seeing more Scoopit links in my Twitter stream and I’m not crazy about it.  Sure it’s quick and easy to share with Scoopit.  But it not quick and easy to consume. For me it's all about the econ...

Marty Note (here is comment I wrote on Dr. V's blog)

Appreciate Bryan’s and Joseph’s comment, but I rarely use Scoop.it as a pass through. More than 90% of the time I’m adding “rich snippets” to content I Scoop.

Rich snippets are “blog” posts that fall between Twitter and the 500 to 1,000 words I would write in Scenttrail Marketing. I often create original content ON Scoop.it because whatever I’m writing falls in the crack between Twitter’s micro blog and what I think of as needing to be on my marketing blog.


I was taught NOT to pass through links on Scoop.it early on by the great curator @Robin Good . Robin has well over 1M views on Scoop.it now and his advice along with the patient advice of other great Scoop.it curators has my profile slouching toward 150,000 views.


Bryan is correct that some curators new to Scoop.it haven’t learned the Robin Good lesson yet. I agree it is frustrating to go to a link and not receive anything of value back, to simply need to click on another link. Curators who pass through links won’t scale, so the Darwinian impact will be they will learn to add value or die out.


For my part I always identify my Scoop.it links, probably about half the content I Tweet and about a quarter of my G+ shares. I also routinely share my favorite “Scoopiteers”, great content curators who taught me valuable lessons such as don’t simply pass through links but add “micro blogging” value via rich snippets.


When you follow or consistently share content from a great curator on Scooop.it you begin to understand HOW they shape the subjects they curate. I know, for example, Robin Good is amazing on new tools. Scoop.it anticipated this learning and built in a feature where I can suggest something to Robin.


This is when Scoop.it is at its most crowdsourcing best because I now have an army of curators who know I like to comment on and share content about design or BI or startups and they (other Scoopiteers) keep an eye out for me. There are several reasons Scoop.it is a “get more with less effort” tool and this crowdsourcing my curation is high on the list.


So, sorry you are sad to see Scoop.it links and understand your frustration. You’ve correctly identified the problem too – some curators don’t know how to use the tool yet. I know it is a lot to ask to wait for the Darwinian learning that will take place over generations, but Scoop.it and the web have “generations” that have the half life of a gnat so trust that the richness of the Scoop.it community will win in the end and “the end” won’t take long.


To my fellow Scoop.it curators we owe Bryan and Joseph thanks for reminding us of what Robin Good taught me – add value or your Scoop.it won’t scale. That lessons is applicable to much more than how we use Scoop.it.


Marty

Added to G+ too
https://plus.google.com/102639884404823294558/posts/TUsNtsAsjWp

 


Via Martin (Marty) Smith, NLafferty
Martin (Marty) Smith's curator insight, August 21, 2014 1:11 PM

add your insight...


Dr. Karen Dietz's comment August 22, 2014 2:07 PM
Right on Marty! I'm re-scooping this as a way to help that learning along about how to really use Scoop.it well and leverage it.
Bob Connelly's comment, November 23, 2014 7:11 PM
Being new to Scoop.it, I was glad to read this. I wouldn't have thought about this...