Co-creation in health
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Co-creation in health
E-citizens, e-patients, communities in shaping e-health, health literacy.
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Rescooped by Giuseppe Fattori from Digital Presentations in Education
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10 Things your Audience Hates About your Presentation

See it with animations! https://vimeo.com/179236019 It’s impossible to win over an audience with a bad presentation. You might have the next big thing, but if …

Via Baiba Svenca
Alex's curator insight, August 30, 2016 3:26 AM
Really agree on the point of giving too much information. Presentations need to find a balance where they give valuable information, but do not overload the audience with content, to the point where they don't absorb anything. 
deniseroberts's curator insight, October 12, 2016 3:44 PM
Yes.  This sums up my pet peeves perfectly.  How was your last pd?  Please share.
Rescooped by Giuseppe Fattori from Startup Revolution
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Creating Digital Marketing Ecosystems For Traffic & Money - Curatti.com

Creating Digital Marketing Ecosystems For Traffic & Money - Curatti.com | Co-creation in health | Scoop.it
Without revenue a small business is just a hobby.  So, how does a typical small business go about getting clients and revenue?

Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, December 18, 2013 12:40 PM

Without revenue a small business is just a hobby.

Typical small business marketing follows a path of diminishing returns. 

 

Great Curatti.com post by @CogentCoach Michael Nelson. Agree, " Without revenue a small business is just a hobby." Also agree, " Typical small business marketing follows a path of diminishing returns", but have a thought to add there. 

Michael discusses the diminishing returns of a reference network that slowly decays out (from previous employer). Diminish returns also applies to many things Small to Medium Sized Business do to "advertise" their business. 

All the networking, advertising and hand wringing a SMB does WITHOUT a viable website / blog is diminished by more than half. The ONLY way to assure what you did today GROWS is to create a "getting bigger everyday" online presence (period, full stop). 

Important to find marketing that produces the opposite of "diminishing returns', marketing where you get MORE back from less effort over time. Michael describes this well too:

This saturation and frequency of use make digital marketing a great option for marketing and building relationships with your prospects and clients.


"While digital marketing is a great option, it is a confusing milieu of platforms, services, tools, etc.  Rather than chasing about trying to do a bit of everything, it’s best to create a system and measure your results.  When you get comfortable, you can add a bit more or expand your reach with your system."

"Create a system" or as P&G taught me all those years ago, "Work your plan" is important. Here are some tips for that system:

* Do a core set of activities DAILY.

* Always reserve 20% (or so) of your time to test new ideas, tools, websites, and partners. 
* Reserve another 20% of your time to respond to and curate content from your previously shared content. 
* Follow people who help you (since it is an online Thank You Note) and follow people you can learn from. 
* Keep life and business in balance and don't get discouraged since it can take months or a year before content marketing begins to scale. 
* Don't worry about "breaking" anything. Internet marketing is like building sand castles on the beach and the tide is always about to come in. 
* Learn to SURF trends, don't try and wrestle them. 

Great post and YES you must build a viable, sustainable and growing Digital Marketing Ecosystem if you want to do anything these days. 
Marty 

 


Rescooped by Giuseppe Fattori from eLearning, Medical Education and Other Snippets
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Why I Don't Like Scoopit Links on Twitter [+Scenttrail Comment]

Why I Don't Like Scoopit Links on Twitter [+Scenttrail Comment] | Co-creation in health | Scoop.it

I’m seeing more Scoopit links in my Twitter stream and I’m not crazy about it.  Sure it’s quick and easy to share with Scoopit.  But it not quick and easy to consume. For me it's all about the econ...

Marty Note (here is comment I wrote on Dr. V's blog)

Appreciate Bryan’s and Joseph’s comment, but I rarely use Scoop.it as a pass through. More than 90% of the time I’m adding “rich snippets” to content I Scoop.

Rich snippets are “blog” posts that fall between Twitter and the 500 to 1,000 words I would write in Scenttrail Marketing. I often create original content ON Scoop.it because whatever I’m writing falls in the crack between Twitter’s micro blog and what I think of as needing to be on my marketing blog.


I was taught NOT to pass through links on Scoop.it early on by the great curator @Robin Good . Robin has well over 1M views on Scoop.it now and his advice along with the patient advice of other great Scoop.it curators has my profile slouching toward 150,000 views.


Bryan is correct that some curators new to Scoop.it haven’t learned the Robin Good lesson yet. I agree it is frustrating to go to a link and not receive anything of value back, to simply need to click on another link. Curators who pass through links won’t scale, so the Darwinian impact will be they will learn to add value or die out.


For my part I always identify my Scoop.it links, probably about half the content I Tweet and about a quarter of my G+ shares. I also routinely share my favorite “Scoopiteers”, great content curators who taught me valuable lessons such as don’t simply pass through links but add “micro blogging” value via rich snippets.


When you follow or consistently share content from a great curator on Scooop.it you begin to understand HOW they shape the subjects they curate. I know, for example, Robin Good is amazing on new tools. Scoop.it anticipated this learning and built in a feature where I can suggest something to Robin.


This is when Scoop.it is at its most crowdsourcing best because I now have an army of curators who know I like to comment on and share content about design or BI or startups and they (other Scoopiteers) keep an eye out for me. There are several reasons Scoop.it is a “get more with less effort” tool and this crowdsourcing my curation is high on the list.


So, sorry you are sad to see Scoop.it links and understand your frustration. You’ve correctly identified the problem too – some curators don’t know how to use the tool yet. I know it is a lot to ask to wait for the Darwinian learning that will take place over generations, but Scoop.it and the web have “generations” that have the half life of a gnat so trust that the richness of the Scoop.it community will win in the end and “the end” won’t take long.


To my fellow Scoop.it curators we owe Bryan and Joseph thanks for reminding us of what Robin Good taught me – add value or your Scoop.it won’t scale. That lessons is applicable to much more than how we use Scoop.it.


Marty

Added to G+ too
https://plus.google.com/102639884404823294558/posts/TUsNtsAsjWp

 


Via Martin (Marty) Smith, NLafferty
Martin (Marty) Smith's curator insight, August 21, 2014 1:11 PM

add your insight...


Dr. Karen Dietz's comment August 22, 2014 2:07 PM
Right on Marty! I'm re-scooping this as a way to help that learning along about how to really use Scoop.it well and leverage it.
Bob Connelly's comment, November 23, 2014 7:11 PM
Being new to Scoop.it, I was glad to read this. I wouldn't have thought about this...