"Carlsberg's “probably” not the best beer in the world strategy confused customers and sales fell. It has a rebrew and an inspiring story to tell ..."
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consumer psychology
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+4 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Men really like their beer, including Denmark-brewed Carlsberg, which controls over 8 percent of the global beer market. The question is: Do men like Carlsberg enough to wash their hair with it? ..." 
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Scoop.it!
"It’s a tricky thing to rebrand a business – and understanding audience segments makes all the difference in the world. Social media monitoring is an essential part of this process, and it starts well before the tweets mocking an ill-advised redesign go viral ..."
Scoop.it!
"It's about time someone lightened the mood around those controversial Protein World ads in England ..."
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