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Real-life consumer psychology – with a touch of technology
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K-beauty: The rise of Korean make-up in the West

K-beauty: The rise of Korean make-up in the West | consumer psychology | Scoop.it

"A revolution in Korean beauty trends has come to the UK, but why does it appeal so much to millennials? ..."

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Why Korean cosmetics are going global | WARC

Why Korean cosmetics are going global | WARC | consumer psychology | Scoop.it

"First it was Korean pop, then Korean soaps, now it’s K-beauty –Korean cosmetic products and regimes –that are going global ...".

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