consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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As Kenyan consumers seek out high-end cosmetics, counterfeiters have identified a hot new target —

As Kenyan consumers seek out high-end cosmetics, counterfeiters have identified a hot new target — | consumer psychology | Scoop.it

"In the Kenyan capital of Nairobi and other populous cities like Mombasa, change in afoot.Amidst changing demographics and improving business conditions across Africa, the volume of consumer spending is on the rise, and Kenya – which boasts the largest volume of consumer spending in the entire East..."

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Ten of the best ads from May: Hot dogs, rhinos, and an accidental viral hit

Ten of the best ads from May: Hot dogs, rhinos, and an accidental viral hit | consumer psychology | Scoop.it

"See the best, weirdest, and most touching creative work from agencies in May ..."

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Kenya poised for another first in mobile money revolution

Kenya poised for another first in mobile money revolution | consumer psychology | Scoop.it

"Kenya is poised to enter a new mobile money economy era, judging by the steady rise in cashless transactions for goods and services ..."

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Secondhand clothing is a blessing and a curse in Kenya

Secondhand clothing is a blessing and a curse in Kenya | consumer psychology | Scoop.it

"Secondhand clothing is sent to countries like Kenya as aid, but it's become a big business that thousands depend on for their livelihoods ..."

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'Telephone farmers' reaping the benefits of agri-tech - BBC News

'Telephone farmers' reaping the benefits of agri-tech - BBC News | consumer psychology | Scoop.it

"Small-scale farmers in Kenya are using a range of technologies to help them choose and manage their crops more efficiently, boosting incomes and productivity ..."

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Europe adopts Kenyan banking technology

Europe adopts Kenyan banking technology | consumer psychology | Scoop.it

"A Kenyan cash transfer network which bypasses banks is being adopted in Europe ..."

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Digital Stats: Adoption of the M-Pesa mobile payment technology has improved the lives of women in Kenya

Digital Stats: Adoption of the M-Pesa mobile payment technology has improved the lives of women in Kenya | consumer psychology | Scoop.it
"For White, the adoption of M-Pesa has brought significant positive changes for the women in these communities ..."

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Leona Ungerer's insight:

If used appropriately, technology can enhance consumers' quality of life.

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E-commerce in Africa: An Infographic

E-commerce in Africa: An Infographic | consumer psychology | Scoop.it

"This infographic on e-commerce in Africa showcases the e-commerce preferences of African consumers in Nigeria, Kenya and South Africa..."

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Will Kenya's war on plastic be successful this time?

Will Kenya's war on plastic be successful this time? | consumer psychology | Scoop.it

"This is the third time Kenya is trying to ban the use, manufacture and importation of plastic bags for commercial and household packing ...."

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Kenyans continue gaining more trust in online shopping

Kenyans continue gaining more trust in online shopping | consumer psychology | Scoop.it

"Despite the current growth of the internet and the new E-commerce business, online shopping continues gaining more momentum compared to the offline business ..."

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April in Africa: All the tech news you shouldn’t miss

April in Africa: All the tech news you shouldn’t miss | consumer psychology | Scoop.it

"The continent’s growing middle class is interest from overseas, with serious activity on the continent this month from Asia ..."

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US online lender stops Kenya service on low technology awareness - Money Markets

US online lender stops Kenya service on low technology awareness - Money Markets | consumer psychology | Scoop.it

"Kiva, a US-based company that issues small zero-interest loans, has stopped lending through its service that uses M-Pesa to distribute the funds ..."

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AFRICA BUSINESS-Supermarket chains vie to unlock Kenya retail market | Metals & Mining | Reuters

AFRICA BUSINESS-Supermarket chains vie to unlock Kenya retail market | Metals & Mining | Reuters | consumer psychology | Scoop.it

"When Kaleli Muli needed to buy rings for his wedding, he popped into his local superstore in a suburb of Kenya's capital to avoid the hassle of a trip downtown to find a jeweller ..."

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Kenya: Africa's next frontier - The Business of Fashion

Kenya: Africa's next frontier - The Business of Fashion | consumer psychology | Scoop.it

"Fashion firms looking for a market beyond South Africa with both range and scale may find Kenya a revealing case to consider before expanding further around the African ..."

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Kenya and Nigeria lead the adoption of mobile payment systems in Africa, Standard Bank says

Kenya and Nigeria lead the adoption of mobile payment systems in Africa, Standard Bank says | consumer psychology | Scoop.it

"Standard Bank has seen the number of payments to mobile wallets in Kenya on behalf of its clients increase by 300% in 2013 with both Kenya and Nigeria leading other African nations in terms of the adoption of mobile payment technology ..."

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