consumer psychology
31.9K views | +11 today
Follow
consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
Your new post is loading...
Your new post is loading...
Scooped by Leona Ungerer
Scoop.it!

How blockchain could help emerging markets leap ahead

How blockchain could help emerging markets leap ahead | consumer psychology | Scoop.it

"It could be applied to government, finance, and law ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Why M-Pesa failed in South Africa - BBC News

Why M-Pesa failed in South Africa - BBC News | consumer psychology | Scoop.it

"The M-Pesa mobile money transfer system, hugely popular in East Africa, is being scrapped in South Africa, which for many pundits comes as a surprise, writes the BBC's Lerato Mbele ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Digital credit: Consumer protection for M-Shwari and M-Pawa users

Digital credit: Consumer protection for M-Shwari and M-Pawa users | consumer psychology | Scoop.it

"Digital credit products are only going to become a more important element of financial services in emerging markets where expansion of mobile money platforms has created potential borrower segments of millions of consumers that are only an SMS away ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Digital Stats: Adoption of the M-Pesa mobile payment technology has improved the lives of women in Kenya

Digital Stats: Adoption of the M-Pesa mobile payment technology has improved the lives of women in Kenya | consumer psychology | Scoop.it
"For White, the adoption of M-Pesa has brought significant positive changes for the women in these communities ..."

©  

Leona Ungerer's insight:

If used appropriately, technology can enhance consumers' quality of life.

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Observe consumers and build trust |warc.com

Observe consumers and build trust |warc.com | consumer psychology | Scoop.it

"Observing and reacting to consumers is crucial in building trust in low-income countries, and data can help that process, according to the man behind the innovative M-Pesa mobile payments service ..."

©

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

US online lender stops Kenya service on low technology awareness - Money Markets

US online lender stops Kenya service on low technology awareness - Money Markets | consumer psychology | Scoop.it

"Kiva, a US-based company that issues small zero-interest loans, has stopped lending through its service that uses M-Pesa to distribute the funds ..."

No comment yet.
Scooped by Leona Ungerer
Scoop.it!

Europe adopts Kenyan banking technology

Europe adopts Kenyan banking technology | consumer psychology | Scoop.it

"A Kenyan cash transfer network which bypasses banks is being adopted in Europe ..."

No comment yet.