"Logic tells us it’s impossible for the label on the outside of a container to affect how that product tastes. Human thought processes don’t always follow logic, though ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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As a public relations, it's our job to find out what appeals to the public and what doesn't in order to keep good feedback up. This article pertains to what i'm learning in the sense that it was probably a pr professional that went out and found out exactly what people love about this product in order to keep the positive feedback up.