consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Share a Coke campaign to return in May

Share a Coke campaign to return in May | consumer psychology | Scoop.it

"Back by popular demand, Atlanta-based The Coca Cola Co.’s Coca-Cola brand is reintroducing its successful Share a Coke program under a new name — "Share an ICE COLD Coke.” ..."

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What Coke learned from social media

What Coke learned from social media | consumer psychology | Scoop.it

"This summer Coke™ unveiled its Share a Coke™ campaign in the US. The results have been fantastic, though no official numbers have been released, yet ..."

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