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Scoop.it!
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"Points North, a new analytics firm focused on influencer spending, finds two P&G brands among those whose paid influencers had the most fake followers ..."]
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![Twenty-five social media tools reviewed [INFOGRAPHIC] | Social Media Today | consumer psychology | Scoop.it](https://img.scoop.it/R-FSjyn1SsmELZ0PYIQrLjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
"You know you need to track your social media efforts, but there are a lot of tools out there. Which ones are the best fit for you? ..."
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"Here's why Coca Cola and Pepsi are messing up their Twitter marketing brand strategy. An infographic compares the performance of these two long-time rivals ..."
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"Instagram, the Facebook-owned photo-sharing network, has announced plans to roll out a suite of measurement tools to help advertisers gain better insights into how their campaigns work with users ..."
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"There are a wide variety of Pinterest analytics tools out there, each designed to cover a specific or multiple metrics. The key is to decide what metrics you need to be measuring and find the tool that best works for your brand..."
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"Opinion: The need for a channel-agnostic platform with comprehensive analytics will only grow ..."
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"With online marketing changing at such a rapid pace, it's hard for educators to keep up. Columnist Travis Wright suggests ways business schools should revamp their marketing programs for the 21st century ..."
Dean Ryan G. Martin's curator insight,
February 9, 2015 6:20 AM
“Content is king!” is the rallying cry of today’s marketers, and it takes a special kind of writer to script fantastic content marketing pieces. - I agree, 100%.
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"It has been a good news day if you love social media analytics. First, Pinterest introduces a new analytics platform, and now Twitter opens up its analytics dashboard to everyone ..."
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"Oh, you don’t love spreadsheets? Looking at your Facebook insights makes your head hurt? If you would rather do anything but track your social media analytics, have no fear math-phobes. There are swanky tools out there made just for us visual learners..."
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