consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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The new celebrity power move: Keeping secrets

The new celebrity power move: Keeping secrets | consumer psychology | Scoop.it

"In the age of social media, celebrities like Beyoncé, Taylor Swift and David Bowie realized the value of maintaining a sense of mystery ..."

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This is how golf brands are trying to bring millennials back to the game

This is how golf brands are trying to bring millennials back to the game | consumer psychology | Scoop.it

"When it comes to popularity, notably among millennial consumers, golf has gone from scoring birdies to tallying triple bogeys over the last decade, driven home by NBC earning the worst overnight ratings ever for its recent Ryder Cup broadcast. Many lay the blame on the flameout of golf’s former golden boy Tiger Woods ..."

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You is Kind.You is Smart.You is important! ...and the Ad Men know that!

You is Kind.You is Smart.You is important! ...and the Ad Men know that! | consumer psychology | Scoop.it

"...But, in order to reach this objective, as a brand, you have to evoke trust that, as we all know, it’s the first step that points to action, bursts desire/doubt/the need for a change and which works side by side with the argumentation and manipulation in regards of creating a whole new perspective in the personal universe..."

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Spotify's new outdoor ads expose Justin Bieber's surprising hipster appeal

Spotify's new outdoor ads expose Justin Bieber's surprising hipster appeal | consumer psychology | Scoop.it

"Among all of Brooklyn, N.Y.'s trendy neighborhoods, Williamsburg is probably the one most associated with hipsters—who are typically music snobs. But surprisingly, it turns out ol' Billyburg is chock-full of Beliebers ..."

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Five branding characteristics that connect with women (without losing the men) - MarketingProfs.com (subscription)

Five branding characteristics that connect with women (without losing the men) - MarketingProfs.com (subscription) | consumer psychology | Scoop.it

"Brands have been focused on engaging female consumers for some time now, and with good reason ..."

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