consumer psychology
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Real-life consumer psychology – with a touch of technology
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Five storytelling archetypes and how to use them in marketing

Five storytelling archetypes and how to use them in marketing | consumer psychology | Scoop.it

"Storytelling has become a good technique for building strong relationships with customers and a booming community of loyalists over time. Business professionals and entrepreneurs cling to stories as …"

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Four archetypes of top social media influencers

Four archetypes of top social media influencers | consumer psychology | Scoop.it

"Did you ever wonder what traits are associated with the top influencers in your industry? An examination of the top social media influencers led to the following 4 archetypes ..."

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Hero or outlaw? How to use archetypes in marketing your brand

Hero or outlaw? How to use archetypes in marketing your brand | consumer psychology | Scoop.it

"If someone asks you what your archetype is, don’t worry—it’s not a cheesy pickup line.
Archetypes are an ideal model of a type or group, like a personality type or a typecast character ..."

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The "NOW Project 2014" gets a digital plugin - Bizcommunity.com

The "NOW Project 2014" gets a digital plugin - Bizcommunity.com | consumer psychology | Scoop.it

"After plotting the future trends through the frame of our Consumer Mobility Stack framework, we worked through how the digital/tech/Internet landscape will influence the behaviours of ..."

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