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Real-life consumer psychology – with a touch of technology
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Nike reveals new details about its self-lacing 'Back to the Future' sneakers

Nike reveals new details about its self-lacing 'Back to the Future' sneakers | consumer psychology | Scoop.it

"Nike will start selling its rechargeable, self-lacing 'Back to the Future' sneakers on November 28 ..."

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Pepsi selling “Pepsi Perfect” collectible soda on the date Marty McFly visited 2015 in ‘Back To The Future: Part II’

Pepsi selling “Pepsi Perfect” collectible soda on the date Marty McFly visited 2015 in ‘Back To The Future: Part II’ | consumer psychology | Scoop.it

"As it turns out, having your product featured in a major motion picture doesn’t only pay off when the movie first heads to theaters, but it can reap promotional gold for years to come, if you play it right ..."

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Nike brings Back To The Future to life with the Nike Mag

Nike brings Back To The Future to life with the Nike Mag | consumer psychology | Scoop.it

 "October 21, 2015 marks Back To The Future Day in honor of the wildly popular film which gave us all a glimpse into the future and used this day as the backdrop for it ..."

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Lexus unveils Back to the Future-style hoverboard

Lexus unveils Back to the Future-style hoverboard | consumer psychology | Scoop.it

"Japanese auto brand Lexus has revealed its eagerly anticipated hoverboard, which uses magnets to carry its rider without touching the ground ..."

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