consumer psychology
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Real-life consumer psychology – with a touch of technology
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How burgers conquered the city

How burgers conquered the city | consumer psychology | Scoop.it

"Small business loans backed by the federal government helped the Golden Arches and its rivals conquer the city ..."

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Rethinking Children as Consumers : Cyndy Hawkins - Book2Look

Rethinking Children as Consumers : Cyndy Hawkins - Book2Look | consumer psychology | Scoop.it

"Rethinking Children as Consumers, Cyndy Hawkins, Children are significant consumers of services such as health, welfare, educational institutions and the environment ..."

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Hard-copy books back on the rise as e-book and e-reader sales stagnate

Hard-copy books back on the rise as e-book and e-reader sales stagnate | consumer psychology | Scoop.it

"For years the story went that the e-book revolution would kill off paperbacks and the bricks-and-mortars that sold them – but the plot has twisted sharply ..."

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Five best book recommendation services

Five best book recommendation services | consumer psychology | Scoop.it

"If you're on the hunt for something new and interesting to read, you have plenty of places to turn. This week, we're looking at five of the best book recommendation sites, services, or groups, based on your nominations ..."

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Foodie paradise: How technology is changing the way we eat - Knowledge@Wharton

Foodie paradise: How technology is changing the way we eat - Knowledge@Wharton | consumer psychology | Scoop.it

"Food halls, craft beers and farm-to-table cuisine are among newest food trends. A new book looks at how technology is helping restaurateurs keep up ..."

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A new book looks at the packaging design of the original Star Wars toys

A new book looks at the packaging design of the original Star Wars toys | consumer psychology | Scoop.it

"George Lucas isn’t rich beyond a Hutt’s dreams because he was a great director or writer. His vast fortune is a result of his shrewd decision to hold onto the merchandising rights to his space opera many years ago ..."

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Is this really the “Twilight of the Brands”?

Is this really the “Twilight of the Brands”? | consumer psychology | Scoop.it

"“Twilight of the Brands” is the title of James Surowiecki’s new piece in the New Yorker, in which he argues that consumer-to-consumer communication in the form of product reviews and social ..."

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Memeoirs now turns your WhatsApp chats into a book

Memeoirs now turns your WhatsApp chats into a book | consumer psychology | Scoop.it

"WhatsApp is used by more than half a billion people to communicate with friends and family each month, but, unlike more traditional mediums, chats stay buried inside the app. Italian company Memeoirs wants to change that ..."

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