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consumer psychology
31.9K views |
+3 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Kodak has rebranded for the first time in 10 years, ditching its typographic logo for a red and yellow version of the marque it used during the 70s and 80s ..." 
Scoop.it!
"Everyone knows the purpose of a commercial on TV is to sell you a product. We also know as we watch them, or fast forward through them, that there is marketing taking place on the psychological level. Some of it is blatant and some of it is subliminal. What we don’t often consider, is that these tactics are also surrounding us each time we enter a grocery store ..."
Webuy Houses's curator insight,
January 10, 2016 6:41 AM
Psychological warfare in the grocery store and how to fight back http://goo.gl/H3cZEK
Webuy Houses's curator insight,
January 15, 2016 2:54 AM
Psychological warfare in the grocery store and how to fight back http://goo.gl/H3cZEK
Scoop.it!
"Wonder Stuff Studio has designed the visual identity for Durham Distillery, basing it on the city cathedral’s stained-glass window ..."
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Scoop.it!
From
kotaku
"Grade schoolers across Japan carry leather backpacks called “randoseru” (ランドセル). Traditionally, kids have carried one of two colors: black for boys, and red for girls. In recent years, however, that’s changed ..."
Scoop.it!
"When it comes to colors, numbers or ice cream flavors, we tend to agree ..."
Scoop.it!
"The specific colors used in a company's logo have a significant impact on how that logo, and the brand as a whole, is viewed by consumers, research shows ..."
Leona Ungerer's insight:
Consumers' preferences may change.
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