consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Brands benefit from jumping on the plastic ban bandwagon

Brands benefit from jumping on the plastic ban bandwagon | consumer psychology | Scoop.it

"Companies want to win eco points with consumers but can face unintended consequences ..."

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Ten companies that are great at empathy

Ten companies that are great at empathy | consumer psychology | Scoop.it

"New research suggests that nice guys don't always finish last ..."

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How seventeen famous companies got their quirky names

How seventeen famous companies got their quirky names | consumer psychology | Scoop.it

"These names have fascinating origin stories ..."

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Google, Facebook, Amazon and others thrive despite objections

Google, Facebook, Amazon and others thrive despite objections | consumer psychology | Scoop.it

"European consumers may criticize Facebook’s privacy policies or working conditions at Amazon, but they are still hooked on American technology companies ..."

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10 Ways Today's Purpose-Driven Brands Can Bring Their Core Values To Life

10 Ways Today's Purpose-Driven Brands Can Bring Their Core Values To Life | consumer psychology | Scoop.it

"How businesses can take their beliefs and make them real for consumers...."

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Traversing South Africa's media research landscape

Traversing South Africa's media research landscape | consumer psychology | Scoop.it

"Media research companies gather information on consumer behaviour and social trends that are used by the entire spectrum of the media world, from agencies to publishers..."

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The Art of Almost Homemade

The Art of Almost Homemade | consumer psychology | Scoop.it

"Packaged-food companies are developing meals that aim to be quick and simple to prepare, but still feel like cooking from scratch..."

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The ten companies with the best reputations worldwide

The ten companies with the best reputations worldwide | consumer psychology | Scoop.it

"The companies with the highest brand reputation in the world's 15 largest economies are led by Rolex, Lego, and Disney, but the rankings varied (often significantly) by region. See the data here ..."

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Here are the 10 oldest companies in India that are still going strong - The Economic Times

Here are the 10 oldest companies in India that are still going strong - The Economic Times | consumer psychology | Scoop.it

"Defying the average, a list of Indian companies have been in existence for over 100 years — and several of them are still going strong ..."

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Worst companies for customer service

Worst companies for customer service | consumer psychology | Scoop.it

"New research commissioned by First Direct shows companies are losing more money than they may like from poor customer service, but what are the top gripes?..."

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Tobacco companies are savvy about the power of branding

Tobacco companies are savvy about the power of branding | consumer psychology | Scoop.it

"Cool design. But not that smart. Asbestos BillIn 1952 the first paper was published linking smoking with death..."

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Out of the shadows: The Internet puts marketing in the spotlight

Out of the shadows: The Internet puts marketing in the spotlight | consumer psychology | Scoop.it

"Marketing, once a last-stage “push” for products, has become a cross-functional force for consumer-focused companies..."

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Leona Ungerer's insight:

Related The consumer decision journey. Consumers are moving outside the purchasing funnel.

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The Fortune 500 social media stars

The Fortune 500 social media stars | consumer psychology | Scoop.it

"These companies outshine their peers on the likes of Facebook, Google+ and Twitter..."

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