Are you using social media to influence the consumer decision making process? | consumer psychology | Scoop.it

"The consumer decision making process is a five-stage model originally envisioned by Engel, Blackwell and Kollat in 1968. Evolving over the years, I believe that social media now heavily influences how consumers make purchasing decisions. The consumer decision making process is a simple way to illustrate to business leaders the effectiveness of using platforms such as …"