"In 1927, Charles Brannock, the son of a local shoe company owner in Syracuse, N.Y., invented the Brannock Device. The steel measurement tool with five scales has been the most effective way in the U.S. to find an accurate shoe size ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"You order a shirt online, put it on, and it looks like it was made for a different species. Are you an oddly shaped weirdo? Probably! But that’s not the point. One in four online clothing purchases are returned, often due to poor fit ..." 
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