consumer psychology
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Real-life consumer psychology – with a touch of technology
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Netflix is ditching five-star ratings in favor of a thumbs-up

Netflix is ditching five-star ratings in favor of a thumbs-up | consumer psychology | Scoop.it

"After months of A/B testing ..."

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Six reasons why we're slacktivists: The psychology of liking causes on Facebook - Co.Exist

Six reasons why we're slacktivists: The psychology of liking causes on Facebook - Co.Exist | consumer psychology | Scoop.it

"Whether or not this criticism holds water depends, in part, on why people like a cause in the first place ..."

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The Pepsi Facebook 'like' machine

The Pepsi Facebook 'like' machine | consumer psychology | Scoop.it

"Pepsi wanted to create a new way of sampling. An easy way to engage with consumers and know who is liking and drinking our product at the same time ..."

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The Top 10 Reasons People ‘Like’ Brands on Facebook [Report] - SocialTimes

The Top 10 Reasons People ‘Like’ Brands on Facebook [Report] - SocialTimes | consumer psychology | Scoop.it

"...In its “The Value of a Facebook Fan 2013” report, New York-based social marketing company Syncapse revealed that the number one reason people liked a major consumer brand was that they already owned or used its product in the real world..."

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The scientific theories behind nine of the biggest mysteries in music

The scientific theories behind nine of the biggest mysteries in music | consumer psychology | Scoop.it

"Why does music mean so much to us? ..."

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For the love of being 'liked' - New York Times

For the love of being 'liked' - New York Times | consumer psychology | Scoop.it

"In February, the Thai government psychiatrist Dr. Panpimol Wipulakorn warned that young people who don't get approval on social media risk destabilizing society ..."

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Facebook Study Shows One "Like" Leads to Others in Social Media

Facebook Study Shows One "Like" Leads to Others in Social Media | consumer psychology | Scoop.it

"If you want your content to be "liked," get a friend to "like" it first. Believe it or not, there is some scientific basis for this in a Facebook study..."

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