TikTok pursues a local influencer strategy in Africa | WARC | consumer psychology | Scoop.it
From origin.warc.com - March 13, 2020 5:27 AM

"TikTok, the Chinese video-sharing platform, barely existed in Africa as recently as 2018, but now it is growing rapidly after adopting a strategy of encouraging local content creators and giving them the tools to express themselves ..."