consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Men and makeup: The changing meaning of masculinity

Men and makeup: The changing meaning of masculinity | consumer psychology | Scoop.it

"Regardless of generation or age, men are increasingly investing in their appearance to some degree and it's making them more -- not less -- masculine ..."

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Ten brands that prove Pinterest can reach men by @albertcostill

Ten brands that prove Pinterest can reach men by @albertcostill | consumer psychology | Scoop.it

"If you haven’t been keeping up with Pinterest lately, you may have missed a couple of major developments. For starters, Pinterest is accelerating its advertising efforts by using Promoted Pins ..."

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Women’s fashion brands are rushing to design for men

Women’s fashion brands are rushing to design for men | consumer psychology | Scoop.it

"Women’s fashions have long taken a cue from menswear. But a dude in La Perla? Not as outlandish as you might think, as a growing number of women’s apparel brands put the focus on men ..."

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How Klothed helps online shoppers try clothes with their smartphone

How Klothed helps online shoppers try clothes with their smartphone | consumer psychology | Scoop.it

"The Toronto-based app maker aims to break down a key barrier to fashion e-commerce by allowing shoppers to envision themselves in outfits as they browse ..."

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Men's grooming and the metrosexual male

Men's grooming and the metrosexual male | consumer psychology | Scoop.it

"You have style, you care about your appearance and health. You have more than one figure hugging t-shirt. You smell nice and you have money. What more could you want? ..."

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An Incredible New Guinness Ad Breaks The Industry Stereotype

An Incredible New Guinness Ad Breaks The Industry Stereotype | consumer psychology | Scoop.it

"A new ad for Guinness positions the product as the beer for men of kindness and character..."

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Neil Gains's curator insight, September 8, 2013 5:45 AM

An interesting take on beer and buddies from Guinness