consumer psychology
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Real-life consumer psychology – with a touch of technology
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The origin of the Oreo cookie

The origin of the Oreo cookie | consumer psychology | Scoop.it

"Harry K. asks: Who invented the Oreo cookie? In 1890, a group of eight large New York City bakeries combined to form the New York Biscuit Company and built a giant six-story factory in West Chelsea. Eight years later, they merged with their competitor, Chicago’s American Biscuit and Manufacturing to form an even larger conglomerate – the National Biscuit Company ..."

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The strange medieval origins of modern logos 

The strange medieval origins of modern logos  | consumer psychology | Scoop.it

"When we think of early logos, we think of 19th and 20th century classics like Levi's or Coke ..."

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Consumer preferences in Africa a stew of nuance and complexity

Consumer preferences in Africa a stew of nuance and complexity | consumer psychology | Scoop.it

"Last week, a UK newspaper reported that Shoprite's seven stores in Lagos sold more of the high-end drink in 2013 than the chain's 600 South African stores did. While this highlights Nigerians' desire for luxury products, it also ..."

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GIFstory: The origins of three weird GIFs revealed

GIFstory: The origins of three weird GIFs revealed | consumer psychology | Scoop.it

"Another week, another set of GIF mysteries to solve. Taking requests from the TNW Slack channel as well as things around the ‘net, I’ve uncovered the details behind three GIFs you’ve probably seen on social media throughout the years ..."

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The Consumer Problem Survey - Forbes

The Consumer Problem Survey - Forbes | consumer psychology | Scoop.it

"The most overlooked truth in marketing is that problems are the origin of consumption. When consumers realize they have a problem, they enter the market to find a solution ..."

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