"In September, the media converged in Midtown Manhattan for a press conference with an outspoken, controversial celebrity with orange hair. He would take questions, the PR people promised ..."
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consumer psychology
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+11 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Find out how children are an important target for marketers, who use developmental psychology to give their messages more impact. Includes advice for parents ..." 
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"Millennial customers—80 million in the U.S. alone–are about to become the most important customers your business has ever seen ..."
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"Parents are turning to medical clinics run by companies like CVS Caremark Corp. and Walgreen Co. to treat their children for minor illnesses rather than their pediatricians because of the convenience, a study found..."
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"A federal judge on Thursday directed Amazon.com Inc to set up a year-long process to reimburse parents whose children made in-app purchases without permission, but rejected a U.S. regulator's request for a $26.5 million lump-sum payout ..."
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"Many families with young children are concerned they won't have enough food to feed their kids through the end of the school week, according to a new report from Kellogg's ..."
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"Technology is rapidly becoming public enemy number one among some parents, and brands should be forewarned, writes Nicola Kemp ..."
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"Consumer psychology consultant and author Glennys Marsdon agrees. "Some people use secrets as a form of social validation..."
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