""Flavor Gurus” at the brand’s Vermont headquarters are chefs and food chemists trained to think like futurists ..."
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consumer psychology
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+4 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Amazon Web Services has chosen MXNet over competitive frameworks to power its deep learning efforts, said CTO Werner Vogels ..." 
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"No longer just a platform for making your life look better, Instagram is being used to predict who the next stars of international fashion runways will be ..."
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"With Fashion Week showing off clothes six months before they actually land in stores, predicting the future is less about performing feats of divination than just paying attention ..."
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"With the World Cup kicking off in less than two weeks, is your brand ready for the world’s biggest sporting event since the 2012 Olympic Games? ..."
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"Advertisers are getting better at making their data-based divinations about who you are, what you like, and what you might want to buy seem like mind-reading. Carrying a device capable of sharing your location, identifier, and other personal information around in your pocket helps..."
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"With new social networking platforms appearing from behind every corner, it can be hard to know exactly where to commit your time and resources..."
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"Your pattern of behaviour on Twitter can be defined by a simple “genotype” and used to predict your future behaviour, say network researchers..."
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From
gigaom
"Would you like to know what your customers want before they do? Of course. Every business wants to be able to anticipate the needs of their customers ..."
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"Connections between people’s taste in music and what they do mean that playlists will become a powerful predictor of consumer habits ..."
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"Are you wondering which digital marketing trends are going to dominate 2015 and which ones will die? ..." Via Kamal Bennani
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"Sheryl Connelly works for Ford as the manager of global consumer trends and futuring, but her job has very little to do with cars ..."
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From
phys
"How do consumers decide when faced with the option of buying a traditional product or a competing product that is marketed as 'green?' ..."
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"Nike is selling its fuelband data to marketing companies as a product. Consumers with a Nike fuelband are gifting Nike and its partner companies with a wealth of data..."
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"The companys data helps fine-tune when and where advertisers should place their spots..."
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