consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Multicultural consumers changing grocery shopping

Multicultural consumers changing grocery shopping | consumer psychology | Scoop.it

"Influence to rise amid shifts in U.S.population, study says..."

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Noodles: Can instant pots get a magic makeover?

Noodles: Can instant pots get a magic makeover? | consumer psychology | Scoop.it

"On-the-go noodles have long been associated with the lower end of the market. Now brands are looking to shake up their bargain-basement image ..."

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How Ben & Jerry’s knows what ice cream you’ll crave in two years

How Ben & Jerry’s knows what ice cream you’ll crave in two years | consumer psychology | Scoop.it

""Flavor Gurus” at the brand’s Vermont headquarters are chefs and food chemists trained to think like futurists ..."

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Maturing Gen Z is dumping the mall; here's how to catch them 

Maturing Gen Z is dumping the mall; here's how to catch them  | consumer psychology | Scoop.it

"The oldest members of Gen Z, now college grads, are skipping shopping malls as credit card access and a need for convenience eclipse their desire for fun and experience. This has happened before ..." 

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Snapchat is twice as popular as Instagram when it comes to teens’ favorite social apps

Snapchat is twice as popular as Instagram when it comes to teens’ favorite social apps | consumer psychology | Scoop.it

"Almost half of teens said they prefer it, with Facebook, Twitter and Pinterest falling to the bottom of the list ..."

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The danger of assertive advertising

The danger of assertive advertising | consumer psychology | Scoop.it

"Researchers find that ads that tell consumers what to do often end up turning them off instead ..."

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Quality Street UPROAR as Nestle ditches Toffee Deluxe from tins

Quality Street UPROAR as Nestle ditches Toffee Deluxe from tins | consumer psychology | Scoop.it

"Quality Street is much-loved in many British home but Nestle has made a shock decision leading to outrage on social media ..."

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South Africa sets standard for fingerprint banking

South Africa sets standard for fingerprint banking | consumer psychology | Scoop.it

"South Africa's payments body has released a standard to enable biometrics to be used on payment cards and to herald what it hopes will be a ..."

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The lifecycles of advertising

The lifecycles of advertising | consumer psychology | Scoop.it

"The world we live in is permeated with organic and highly repetitive lifecycles: biological lifecycles, business lifecycles, systems lifecycles, to name but a few ..."

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We analyzed the names of almost every Chinese restaurant in America. This is what we learned

We analyzed the names of almost every Chinese restaurant in America. This is what we learned | consumer psychology | Scoop.it

"This is what we learned when we analyzed the names of almost 40,000 Chinese restaurants ..."

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Campbell rethinks its recipe as consumer tastes change - New York Times

Campbell rethinks its recipe as consumer tastes change - New York Times | consumer psychology | Scoop.it

"Hoping to bolster sales, Campbell Soup is updating its classic chicken noodle soup, as well as the way it does business ..."

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Mobile devices are kids’ preferred gaming tools - SlashGear

Mobile devices are kids’ preferred gaming tools - SlashGear | consumer psychology | Scoop.it

"Modern children prefer to play video games on mobile devices, according to a new report from NPD Group. The survey looked at kids ranging in age from 2 to 17 ..."

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McDonald's finally caves: All-day breakfast is coming nationwide this fall

McDonald's finally caves: All-day breakfast is coming nationwide this fall | consumer psychology | Scoop.it

"If there's one thing McDonald's customers have been begging for it's all-day breakfast. The fast-food giant teased people earlier this year by testing the concept at select locations in California ..."

Lauren Heath's curator insight, September 9, 2015 1:00 PM

Mcdonald's is now going to serve breakfast all day starting October 6th. They had been testing this out in certain parts of California. Many customers are very excited for this. This affects me because I enjoy McDonald's breakfast more than the regular lunch/dinner foods. I will like being able to have hash browns when ever I want. I agree with this because sometimes people are hungry for breakfasts at later times of day.  

Courtney Evans's curator insight, September 9, 2015 1:01 PM

McDonald's is starting to serve breakfast all day long. No longer will we have to rush to get breakfast. 

I won't have to wake up as early to get breakfast, but more  people will be eating the unhealthy food all the time, even though they do that already. 

I agree with this because not all people make it to McDonald's in time for breakfast. Now everyone will have time to eat.

Evan Richardson's curator insight, September 9, 2015 1:03 PM

McDonalds will start serving all day breakfast starting October 6th. They started testing this idea out in select locations in California earlier this month. Now the idea will roll out nationwide. This affects me because now I can get McDonalds breakfast anytime I want. 

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How brands can build successful relationships with influencers 

How brands can build successful relationships with influencers  | consumer psychology | Scoop.it

"What many marketers get wrong ..."

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Star Alliance’s ad tackles stereotypes of Boomer women

Star Alliance’s ad tackles stereotypes of Boomer women | consumer psychology | Scoop.it

"Behavioural insights practice Canvas8 examines how Star Alliance’s Connection Service’s ad campaign rejects stereotypes of Boomer women ..."

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#Branding - The benefits and advantages of #brandadvocacy #FrizeMedia 

#Branding - The benefits and advantages of #brandadvocacy #FrizeMedia  | consumer psychology | Scoop.it

"Branding is the process of creating distinctive and durable perceptions in the minds of consumers. A brand is a persistent, unique business identity intertwined with associations of quality ..."

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Marmite's strategy: headlines first, ads second | WARC

Marmite's strategy: headlines first, ads second | WARC | consumer psychology | Scoop.it

"Marmite, the brand people either love or hate, opted for a PR-led approach with its latest campaign, based around the idea that consumers may be genetically predisposed in their taste preferences for the spread ..."

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Chinese luxury consumers: More global, more demanding, still spending | McKinsey & Company

Chinese luxury consumers: More global, more demanding, still spending | McKinsey & Company | consumer psychology | Scoop.it

"Even as growth slows, there’s a sizable, and sophisticated, pool of luxury shoppers in China. But brands need to take a new approach to keep them interested ..."

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The REAL housewives: Shopping behavior, top retailers among homemakers

The REAL housewives: Shopping behavior, top retailers among homemakers | consumer psychology | Scoop.it

"Field Agent tells the "graphic story" of U.S. stay-at-home moms and their shopping behavior, preferred retailers ..."

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Why most cereal brands are discontinued within five years

Why most cereal brands are discontinued within five years | consumer psychology | Scoop.it

"There are more cereal varieties than ever before. But we're not buying them ..."

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Culture plays a major role in the kind of music we enjoy 

Culture plays a major role in the kind of music we enjoy  | consumer psychology | Scoop.it

"Scientists have been studying the origins of musical taste for years. There’s certainly evidence for biological influences, such as the idea that our taste in music changes with age ..."

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The secret of taste: why we like what we like | Tom Vanderbilt

The secret of taste: why we like what we like | Tom Vanderbilt | consumer psychology | Scoop.it

"How does a song we dislike at first hearing become a favourite? And when we try to look different, how come we end up looking like everyone else? ..."

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Why restaurants are googling diners before they come in

Why restaurants are googling diners before they come in | consumer psychology | Scoop.it

"More and more restaurants are getting the dish on their diners before they even walk in the door. Here's how and why ..."

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South African shoppers seek new experiences| warc.com

South African shoppers seek new experiences| warc.com | consumer psychology | Scoop.it

"South African shoppers are looking for a new experience from shopping malls, according to research which suggests they are moving away from large formulaic stores and favouring smaller niche outlets ..."

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Why do fancy hotels pipe in such powerful fragrances? - Bloomberg

Why do fancy hotels pipe in such powerful fragrances? - Bloomberg | consumer psychology | Scoop.it

"Scent branding 101 ..."

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