Robo-Mannequin Solves Online Shopping's Thorniest Problem | consumer psychology | Scoop.it
From www.wired.com - January 18, 2014 1:51 AM

"You order a shirt online, put it on, and it looks like it was made for a different species. Are you an oddly shaped weirdo? Probably! But that’s not the point. One in four online clothing purchases are returned, often due to poor fit ..."