Ad of the Day: Agency invents GPS that switches to a child's voice around schools | consumer psychology | Scoop.it
From www.adweek.com - August 31, 2015 7:56 AM

"Forsman & Bodenfors has found a clever way to insert a safety feature into GPS satellite navigation: Have the app switch to a child's voice near schools, day-care centers and other areas where children are likely to be present ..."