consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Brand monitoring of four brands that celebrated Pride Month

Brand monitoring of four brands that celebrated Pride Month | consumer psychology | Scoop.it

"When it comes to short term marketing campaigns like Pride Month, social intelligence tools optimize brand monitoring by tracking engagement and sentiment ..."

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Case study - Virtual vs brick-and-mortar banks: Who is winning the social media battle

Case study - Virtual vs brick-and-mortar banks: Who is winning the social media battle | consumer psychology | Scoop.it

"The most easy to use social media monitoring tool with superior data quality, social analytics and reporting features. Add power to your social media listening, analysis, reporting and engagement efforts ..."

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The ten Super Bowl ads that stood out most with consumers

The ten Super Bowl ads that stood out most with consumers | consumer psychology | Scoop.it

"Which 2017 Super Bowl commercials had high viewer recall, and why? Which Ads elicited positive vs. negative responses and sentiment? Check out the results of this one-question, text analytics study ..."

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Why agencies must focus on consumer behaviour as well as sentiment

Why agencies must focus on consumer behaviour as well as sentiment | consumer psychology | Scoop.it

"Advertising and marketing are fixated with changing the way we think about a brand rather than changing the way we buy ..."

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