consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Think you are immune to advertising? Think again

Think you are immune to advertising? Think again | consumer psychology | Scoop.it

"So can advertising, in fact, teach us things without the assent of our conscious mind? Perhaps the answer is hiding in plain sight, rather than in the subliminal under-layers of consciousness ...."

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Of sex and ice cubes: The great subliminal advertising scare | WARC

Of sex and ice cubes: The great subliminal advertising scare | WARC | consumer psychology | Scoop.it

"If you work in advertising, chances are that someone outside the industry has asked you about subliminal advertising. The 4A’s Marsha Appel looks at the rise and fall of the greatest advertising myth of the 20th century ..."

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