"Sophisticated tracking technology, the likes of which you might associate with governments or big companies, might soon be in consumers’ hands, homes, cars and local stores ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"The possibilities for iBeacon are nearly limitless, ranging from coupon promotions to product demonstrations..." 
highcodata's comment,
April 3, 2014 6:11 AM
Le retail n'a pas le monopole de la technologie ... Les marques PGC alimentaires aussi peuvent se l'approprier. McCormick en fait la démonstration. Décryptage de l'opération en suivant ce lien : http://tiny.cc/w9iqdx
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