consumer psychology
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Real-life consumer psychology – with a touch of technology
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“See Now, Buy Now” helps lead the Tommy Hilfiger Group through brand invigoration - STORES: NRF's Magazine

“See Now, Buy Now” helps lead the Tommy Hilfiger Group through brand invigoration - STORES: NRF's Magazine | consumer psychology | Scoop.it

"Executives at the Tommy Hilfiger Group had an idea: Wouldn’t it be great if people attending a fashion show could see something they liked on the runway and immediately buy it? Meanwhile, executives at the visual-search firm Slyce had a technology: Rather than having customers type in descriptions of products they want to buy ..."

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Visual search may offer deeper mcommerce engagement - Mobile Commerce Daily - Columns

Visual search may offer deeper mcommerce engagement - Mobile Commerce Daily - Columns | consumer psychology | Scoop.it

"...Recent advancements in the area of visual search are setting the stage for a major shift in how people interact with the world around them and how those selling can better interact with those buying..."

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Why retailers need to start implementing visual search technologies - Essential Retail

Why retailers need to start implementing visual search technologies<br/><br/> - Essential Retail | consumer psychology | Scoop.it

"Retailers are increasingly ploughing investment into refining online search to ensure customers easily get to the products they want, but visual search is a technology about to disrupt the way consumers discover products and content online ..."

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