consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Hong Kong’s late Apple Watch cellular debut signals eSIM’s key role in 5G devices

Hong Kong’s late Apple Watch cellular debut signals eSIM’s key role in 5G devices | consumer psychology | Scoop.it

"When Apple released the cellular-capable Apple Watch Series 3 in September, it didn’t realize that a tiny component — its next-generation embedded SIM card (eSIM) — would lead China to quickly and abruptly cut off Apple Watch phone service within its borders ..." 

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Apple Watch launch signals firm's transformation into luxury goods brand - The Guardian

Apple Watch launch signals firm's transformation into luxury goods brand - The Guardian | consumer psychology | Scoop.it

"Burberry chief Angela Ahrendts and designer Sir Jonathan Ive are steering Apple into new territory, where Chinese consumers could be key ..."

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