consumer psychology
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Real-life consumer psychology – with a touch of technology
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How Ben & Jerry’s knows what ice cream you’ll crave in two years

How Ben & Jerry’s knows what ice cream you’ll crave in two years | consumer psychology | Scoop.it

""Flavor Gurus” at the brand’s Vermont headquarters are chefs and food chemists trained to think like futurists ..."

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What makes Ben & Jerry's so good at social? | ClickZ

What makes Ben & Jerry's so good at social? | ClickZ | consumer psychology | Scoop.it

"According to a new report analyzing restaurant chains' social, Ben & Jerry's is the best, despite its comparatively smaller size. What's the brand doing right? ..."

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Brand activism works for Ben & Jerry's | WARC

Brand activism works for Ben & Jerry's | WARC | consumer psychology | Scoop.it

"Ice cream brand Ben & Jerry’s has partnered with local activists to help Singapore tackle climate change in an initiative that also helped to enhance its brand purpose ..."

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