consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Lay's uses AI to create Messi Messages, bringing the soccer superstar to your phone

Lay's uses AI to create Messi Messages, bringing the soccer superstar to your phone | consumer psychology | Scoop.it

"Now you can get specialized messages from soccer legend Lionel Messi, thanks to a fun Lay's program ..."

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How PepsiCo convinced you that Lays were cool again

How PepsiCo convinced you that Lays were cool again | consumer psychology | Scoop.it

"The Lays “Do Us a Flavor” campaign allows people to express their passion for food — and that’s part of why it’s a success ..."

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