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Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Roger Federer and Trevor Noah team up for Swiss tourism ad

Roger Federer and Trevor Noah team up for Swiss tourism ad | consumer psychology | Scoop.it

"Comedian Trevor Noah and tennis legend Roger Federer collaborated on an ad for the Grand Train Tour of Switzerland, and some people are calling it the best advertisement they've ever seen ..."

oruasana's comment, November 19, 2023 3:46 AM
GOOD
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Trevor Noah teases YouTube film with his 'favourite travel buddy' Roger Federer

Trevor Noah teases YouTube film with his 'favourite travel buddy' Roger Federer | consumer psychology | Scoop.it

"Trevor Noah and Roger Federer take the "ride of a lifetime" in a new film showcasing Switzerland's hottest tourist attractions ..."

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Roger Federer spotted wearing Rolex's hottest new watch at Spanish Grand Prix

Roger Federer spotted wearing Rolex's hottest new watch at Spanish Grand Prix | consumer psychology | Scoop.it

"The tennis champ hung out with Lewis Hamilton and George Russell while showing off his new Rolex GMT-Master II 'Sprite'..."

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Roger Federer is set to end his $7.5 million Nike sponsorship contract — a sum he could nearly triple with a lesser-known brand

Roger Federer is set to end his $7.5 million Nike sponsorship contract — a sum he could nearly triple with a lesser-known brand | consumer psychology | Scoop.it

"Roger Federer, a 20-time Grand Slam tennis champion, is reportedly on the hunt for a new sponsorship deal as his long-running Nike agreement expired earlier in the year. According to reports, Federer could commit to a Uniqlo deal that would net him a 193% pay increase ..."

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Roger Federer becomes new voice of popular navigation service

Roger Federer becomes new voice of popular navigation service | consumer psychology | Scoop.it

"Roger Federer is enjoying his time away from the tennis court and the ATP Tour as he's exploring the world off the court.Although the Swiss Maestro has been away from tennis ..."

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Roger Federer wears Rolex's most exclusive new watch to Wimbledon

Roger Federer wears Rolex's most exclusive new watch to Wimbledon | consumer psychology | Scoop.it

"The 20-time Grand Slam winner was spotted wearing an off-catalogue Rolex Cosmograph Daytona 'Orange' at Wimbledon 2022 ..."

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Premium luggage maker launches first global campaign 09/19/2018 

Premium luggage maker launches first global campaign 09/19/2018  | consumer psychology | Scoop.it

"The campaign's narrative is inspired by the company's commitment to creating the essential tools for purposeful travelers, says Rimowa's Hector Muelas ..."

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