"Gcwalisa is a local retail outlet that uses refillable containers to allow customers to buy basic food items through a ‘weigh and pay’ model, for as little as R5 ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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![The death of demographic targeting [part 2] | consumer psychology | Scoop.it](https://img.scoop.it/lBCC3WYDiwjdUaP8iHj1vjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
"Saying demographic targeting is dead doesn't take away its importance, or that demographics are irrelevant or that they shouldn't be used at all when planning marketing campaigns ..."
Leona Ungerer's insight:
A South African perspective 
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"In many rural areas, poor people are suffering from malnutrition, which takes the form of stunting and obesity. To change this, their food environments must change ..."
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"Most South Africans do not shop online due to high levels of poverty, high data costs and poor infrastructure, digital inequality, and the impracticality..."
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"Is it such a bad thing if someone is granted credit by a supermarket chain and then manages to build up a good credit history? ..."
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"The economy in South Africa is characterised by a massive polarity ..."
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