consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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How Stuart Weitzman built a multi-million dollar brand

How Stuart Weitzman built a multi-million dollar brand | consumer psychology | Scoop.it

"The founder of Stuart Weitzman shoes said that doing things differently from everyone else helped him create a multi-million dollar global brand ..."

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Michael Kors on style, social media and standout models

Michael Kors on style, social media and standout models | consumer psychology | Scoop.it

"Ever since the launch of his eponymous label in 1981, New York native Michael Kors has enjoyed the status of being one of America's quintessential luxury sportswear designers ..."

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Meet the guy who turns celebs into video games

Meet the guy who turns celebs into video games | consumer psychology | Scoop.it

"Niccolo De Masi is the CEO of Glu, which helps stars turn their lives into video games ..."

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