Consumer preferences in Africa a stew of nuance and complexity | consumer psychology | Scoop.it
From www.howwemadeitinafrica.com - January 24, 2014 12:54 AM

"Last week, a UK newspaper reported that Shoprite's seven stores in Lagos sold more of the high-end drink in 2013 than the chain's 600 South African stores did. While this highlights Nigerians' desire for luxury products, it also ..."

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