The funnel is dead. Long live the consumer decision journey. | consumer psychology | Scoop.it
From mckinseyonmarketingandsales.com - February 23, 2014 1:41 AM

"If there were 10 Commandments for marketing, #1 would be: Know thy customer. While it’s one of the most fundamental principles in business, companies are still having trouble adhering to it ..."

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