consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Behind the fall and rise of China's Xiaomi

Behind the fall and rise of China's Xiaomi | consumer psychology | Scoop.it

"Chinese smartphone maker Xiaomi was once the world's most valuable startup. Then it stumbled. Now, Xiaomi is clawing its way back ..."

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A brand is a relationship

A brand is a relationship | consumer psychology | Scoop.it

"A relationship / brand is built or damaged by every single interaction that the company has with its customers ..."

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Sixty-three companies shaping Africa’s FinTech ecosystem

Sixty-three companies shaping Africa’s FinTech ecosystem | consumer psychology | Scoop.it

"In this article, Let's Talk Payments provides an overview of companies shaping Africa’s FinTech ecosystem ..."

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The evolving automotive ecosystem

The evolving automotive ecosystem | consumer psychology | Scoop.it

"The things that once made a car company successful, -- great engines, appealing auto bodies and interiors, marketing the freedom and romance of the open road, -- are no longer enough, CIO Journal columnist Irving Wladawsky-Berger writes ..."

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Ten principles of customer strategy

Ten principles of customer strategy | consumer psychology | Scoop.it

"It’s no longer enough to target your chosen customers. To stay ahead, you need to create distinctive value and experiences for them ..."

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Bracing for seven critical changes as fintech matures | McKinsey & Company

Bracing for seven critical changes as fintech matures | McKinsey & Company | consumer psychology | Scoop.it

"The fintech sector is being shaped by shifting market conditions, new regulations, and changes in consumer demands and behaviors ..."

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The true cost of environmental crime

The true cost of environmental crime | consumer psychology | Scoop.it

"Every day without action on environmental crime is a day our ecosystems suffer -- and also those who rely on them for their livelihoods, writes Achim Steiner ..."

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Turning the tables on online advertisers - Washington Post (blog)

Turning the tables on online advertisers - Washington Post (blog) | consumer psychology | Scoop.it

"Floodwatch is the latest attempt to let Internet consumers see how the digital advertising ecosystem sees them ..."

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