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Real-life consumer psychology – with a touch of technology
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Consumers with food allergies: A growing market remains underserved | McKinsey

Consumers with food allergies: A growing market remains underserved | McKinsey | consumer psychology | Scoop.it

"A quarter of Americans now avoid allergens in the food they buy--and tell us they are hungry for innovation ..."

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Who Stole Lego’s Market? « The Ghoshal Blog

Who Stole Lego’s Market? « The Ghoshal Blog | consumer psychology | Scoop.it

"If you are a fan of disruptive innovation, here is a great story for you.

It’s about a crime committed in Ystad in Southern Sweden, which anyone who is a fan of Scandi-noir will know is the home town of Kurt Wallander, a fictional detective created by Henning Mankell...

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