consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Coldplay say they have beaten emissions target for world tour

Coldplay say they have beaten emissions target for world tour | consumer psychology | Scoop.it

"Coldplay say they have surpassed their own target for cutting carbon emissions for live shows ..."

ahmadzaman868686@gmail.com's curator insight, June 5, 4:29 AM
How Custom Stickers Can Enhance Your Product Packaging

Vograce is the most well known online merch manufacturer where you can produce various merch items such as acrylic charms, stickers, washi tapes, fabric goods, etc. We are known for our accessibility and the huge range of products, especially acrylic charms.

The Role of Custom Stickers in Creating Attractive Packaging

Custom stickers are a versatile and cost-effective way to elevate your product packaging. They offer a unique opportunity to personalize and enhance your brand’s presentation without the need for expensive or complex packaging solutions. Here’s how custom stickers can play a crucial role in creating attractive packaging:

  1. Brand Identity and Recognition

    • Custom stickers with your logo, brand colors, and unique designs help reinforce brand identity. They make your products instantly recognizable and memorable to customers. A well-designed sticker can convey your brand’s message and values at a glance.
  2. Product Information and Details

    • Stickers are perfect for adding important product information such as ingredients, usage instructions, and care guidelines. This not only keeps the packaging clean and organized but also ensures that all necessary information is easily accessible to the customer.
  3. Promotional and Seasonal Updates

    • Custom stickers allow for quick and flexible promotional updates. Whether it’s a holiday special, a limited-time offer, or a new product launch, stickers can be easily applied to existing packaging to keep your branding fresh and relevant.
  4. Enhanced Aesthetic Appeal

    • A beautifully designed sticker can add an extra layer of visual appeal to your packaging. It can transform a plain box or bag into a unique and attractive package that stands out on the shelves.
  5. Cost-Effective Customization

    • Compared to custom-printed packaging, stickers offer a more affordable option for branding and customization. They allow businesses to achieve a high-end look without a high-end budget, making them ideal for small businesses and startups.

Examples of Brands Using Custom Stickers for Packaging

Many successful brands leverage the power of custom stickers to enhance their product packaging. Here are a few examples:

  1. Innocent Drinks

    • Known for their playful and engaging branding, Innocent Drinks uses custom stickers to add fun and informative elements to their smoothie bottles. These stickers often include quirky messages, nutritional information, and seasonal themes, making the packaging more engaging for consumers.
  2. Lush Cosmetics

    • Lush uses custom stickers to label their handmade cosmetics with product names, ingredients, and expiration dates. The stickers are designed to reflect the brand’s commitment to sustainability and natural ingredients, reinforcing their brand values.
  3. Glossier

    • The beauty brand Glossier uses minimalistic yet stylish custom stickers on their product packaging. The stickers feature the brand’s iconic logo and are often used to seal packaging, adding an extra touch of elegance and professionalism.

Design Tips for Product Packaging Stickers

To make the most of custom stickers for your product packaging, consider the following design tips:

  1. Stay True to Your Brand

    • Ensure that your sticker designs align with your brand’s overall aesthetic and message. Consistency in colors, fonts, and imagery helps in reinforcing brand recognition.
  2. Keep It Simple

    • Avoid overcrowding your stickers with too much information or complex designs. A clean and simple design is often more effective and visually appealing.
  3. Use High-Quality Materials

    • Choose durable materials for your stickers to ensure they withstand handling and transportation. High-quality stickers will maintain their appearance and adhesion, reflecting positively on your brand.
  4. Incorporate Interactive Elements

    • Consider adding QR codes or scratch-off areas to your stickers to create an interactive experience for customers. This can increase engagement and provide additional information or special offers.
  5. Test Different Sizes and Shapes

    • Experiment with various sticker sizes and shapes to see what works best for your packaging. Unusual shapes or well-placed stickers can draw more attention and make your packaging stand out.

 

Custom stickers are a powerful tool for enhancing product packaging, offering endless possibilities for creativity and brand expression. At Vograce, we provide a wide range of custom sticker options to help you create packaging that not only protects your products but also captivates your customers.

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The definitive best adverts of all time list, as chosen by experts

The definitive best adverts of all time list, as chosen by experts | consumer psychology | Scoop.it

"Ranging from the 1930s to the 2020s, we select the best ads of all time, and explain why they work ..."

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Apple Music reveals top 10 albums of all time on 100 Best list - Apple

Apple Music reveals top 10 albums of all time on 100 Best list - Apple | consumer psychology | Scoop.it

"Apple Music’s 100 Best Albums list culminates today with the reveal of the top 10 albums and “The Miseducation of Lauryn Hill” crowned No. 1 ..."

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Coronation Street is getting a Sainsbury’s – why product placement could trump traditional TV ads

Coronation Street is getting a Sainsbury’s – why product placement could trump traditional TV ads | consumer psychology | Scoop.it

"Product placement has been allowed on UK TV for more than a decade, but changing viewer habits mean it’s only recently come into its own as a revenue stream ..."

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We are steadily moving from emotional support animals (ESA) to emotional support AI (ESAI)

We are steadily moving from emotional support animals (ESA) to emotional support AI (ESAI) | consumer psychology | Scoop.it

"Controversies exist about Emotional Support Animals (ESA). Maybe Emotional Support AI (ESAI) will take over instead. Here's the deal ..."

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Taylor Swift: How film stars faded, and pop stars took over the planet

Taylor Swift: How film stars faded, and pop stars took over the planet | consumer psychology | Scoop.it

"While fans can't get enough of pop stars at stadium tours, things do not look so rosy for movie stars ..."

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As governments crack down on fast fashion’s harms, could Shein lose its shine?

As governments crack down on fast fashion’s harms, could Shein lose its shine? | consumer psychology | Scoop.it

"Shein is said to be eyeing the London Stock Exchange, but other countries are taking a tougher line on fast fashion brands ..."

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Primark reveals refreshed brand identity as it launches its summer collection

Primark reveals refreshed brand identity as it launches its summer collection | consumer psychology | Scoop.it

"The high street retailer's new look includes a fun update of its iconic Primark logo, a fresh colour palette and a bespoke font, crafted by global creative agency VCCP ..."


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Scarlett Johansson lawyers up over ChatGPT voice that ‘shocked and angered’ her | CNN Business

Scarlett Johansson lawyers up over ChatGPT voice that ‘shocked and angered’ her | CNN Business | consumer psychology | Scoop.it

"Actress Scarlett Johansson said in a statement shared with CNN on Monday that she was “shocked, angered and in disbelief” that OpenAI CEO Sam Altman would use a synthetic voice released with an update to ChatGPT “so eerily similar” to hers ..."

Tony Parkin's curator insight, May 21, 5:45 AM
Underlining the all-important 'ethics of AI' that needs to be introduced more widely and asap.
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From Taylor Swift tickets to gasoline — these days everyone feels like they’re being price-gouged. Are they? | CNN Business

From Taylor Swift tickets to gasoline — these days everyone feels like they’re being price-gouged. Are they? | CNN Business | consumer psychology | Scoop.it

"Emily Miller lucked out. Of the millions of fans — and bots — flooding Ticketmaster’s site in hopes of purchasing tickets to Taylor Swift’s Eras Tour, the 22-year-old managed to score $200 floor seats to see the mega pop star perform in Pittsburgh last summer ..."

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'Creativity cannot be crushed': Samsung ad mocks Apple

'Creativity cannot be crushed': Samsung ad mocks Apple | consumer psychology | Scoop.it

"Samsung has taken a big swipe at Apple, taking direct aim at its biggest rival’s “Crush” ad for its new iPad Pro models ..."

pavani's curator insight, May 20, 3:05 AM
Bronchitis during pregnancy can be particularly challenging due to the limited options for medication and the need to ensure both maternal and fetal health. Here’s a comprehensive guide on preventing and treating bronchitis while pregnant. Understanding Bronchitis Bronchitis is an inflammation of the bronchial tubes, which carry air to and from your lungs. It can be acute (short-term) or chronic (long-term). Pregnant women need to be cautious, as respiratory issues can affect oxygen levels for both mother and baby.

 Prevention Tips
1. Boost Your Immune System: Balanced Diet: Consume various fruits and vegetables for essential vitamins and minerals. Hydration: Drink plenty of water to stay hydrated. Prenatal Vitamins: Take prenatal vitamins as prescribed by your healthcare provider.

 2. Hygiene Practices: Handwashing: Regularly wash your hands with soap and water, especially after being in public places. Avoid Sick Individuals: Steer clear of people who are ill, especially with respiratory infections. Sanitize Surfaces: Clean frequently touched surfaces to reduce the risk of viral infections. 

 3. Vaccinations: Flu Vaccine: Get a flu shot, which is safe during pregnancy and can help prevent influenza, a common trigger for bronchitis. Pertussis Vaccine: The Tdap vaccine protects against whooping cough, another potential trigger.
 4. Avoid Environmental Irritants: Smoke-Free Environment: Stay away from tobacco smoke and areas with heavy pollution. Allergen Control: Reduce exposure to known allergens like dust, mold, and pet dander. 

Treatment Options 

1. Consult Your Healthcare Provider: Always consult your doctor before taking any medication. They can prescribe pregnancy-safe medications if necessary. 

 2. Rest and Hydration: Rest: Get plenty of rest to help your body fight the infection. Fluids: Drink lots of fluids like water, herbal teas, and broths to stay hydrated and help thin mucus. 

 3. Humidification: Humidifier: Use a cool-mist humidifier in your room to add moisture to the air, which can ease coughing and congestion. Steam Inhalation: Inhale steam from a bowl of hot water (with caution) to help clear the airways. 

 4. Natural Remedies: -Honey and Lemon: A warm drink made with honey and lemon can soothe a sore throat and reduce coughing. Saltwater Gargle: Gargling with warm salt water can help ease throat irritation. 
 5. Medication: Acetaminophen: For fever or pain, acetaminophen (Tylenol) is generally considered safe during pregnancy. Cough Suppressants and Expectorants: Only use these if recommended by your healthcare provider, as some may not be safe during pregnancy. 

 6. Breathing Exercises: Practice deep breathing exercises to increase lung capacity and efficiency. When to Seek Medical Help High Fever: If you develop a high fever that doesn’t respond to acetaminophen. Severe Symptoms: Difficulty breathing, chest pain, or persistent cough. Dehydration: Signs include dark urine, dizziness, or reduced fetal movement. Prolonged Illness: If symptoms last more than a couple of weeks or worsen. 

 Conclusion: 
Preventing and managing bronchitis during pregnancy requires a careful balance of lifestyle modifications, natural remedies, and medical supervision. Always prioritize consultation with your healthcare provider to ensure the safety of both you and your baby. By following these guidelines, you can reduce your risk of bronchitis and handle symptoms more effectively if they do occur.
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Twelve brands and ad agencies using AI to create innovative campaigns

Twelve brands and ad agencies using AI to create innovative campaigns | consumer psychology | Scoop.it

Gen AI is being used to create images, visuals, and copy for ads. Brands like Coach, Coca-Cola, and Unilever have been leaning into the technology..."

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So long Apple logo stickers

So long Apple logo stickers | consumer psychology | Scoop.it

"It's the end of an era ..."

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The iPhone 16 Pro may set a new record for smartphone displays

The iPhone 16 Pro may set a new record for smartphone displays | consumer psychology | Scoop.it

"We have more confirmation on one of the Apple iPhone 16 Pro Max's biggest new features. It would give this smartphone a fresh new title as world's best...."

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Louis Vuitton revives core values with Roger Federer and Rafael Nadal

Louis Vuitton revives core values with Roger Federer and Rafael Nadal | consumer psychology | Scoop.it

"Louis Vuitton is pleased to reveal a new chapter in its storied Core Values campaign, captured through the lens of celebrated photographer Annie Leibovitz ..."

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Apple announces new tinnitus research, continues dive Into hearing health

Apple announces new tinnitus research, continues dive Into hearing health | consumer psychology | Scoop.it

"Apple is running a few long-term health studies. Your hearing health -- and what those earbuds and headphones can do to it -- is one of them ..."

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Luxury brands are buying our cities

Luxury brands are buying our cities | consumer psychology | Scoop.it

"Conglomerates like LVMH are gobbling up whole neighborhoods to advance their own interests ..."

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Original Siri voice in U.S. reveals how much Apple paid her to speak for the digital assistant

Original Siri voice in U.S. reveals how much Apple paid her to speak for the digital assistant | consumer psychology | Scoop.it

"The voice of the original U.S. version of Siri reveals how she found out that she was heard on millions of iPhone units ..."

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‘Everything is collapsing’: Ibiza is the latest Spanish hotspot to fight back against overtourism | Euronews

‘Everything is collapsing’: Ibiza is the latest Spanish hotspot to fight back against overtourism | Euronews | consumer psychology | Scoop.it

"One local teacher flies to and from Ibiza every day because she can't afford to live on the island ..."

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A new Barbie video game is in the Works at Mattel

A new Barbie video game is in the Works at Mattel | consumer psychology | Scoop.it

"Two new Barbie video games are expected to come out before the end of the year ..."

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Counterfeit goes cool: high-end brands urged to embrace rise of #dupe | Social media | The Guardian

Counterfeit goes cool: high-end brands urged to embrace rise of #dupe | Social media | The Guardian | consumer psychology | Scoop.it

"Gen Z are flaunting their knockoffs and imitations – so experts say companies should play along ..."

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Coca-Cola drinkers fed up with bottle caps that hit them in face

Coca-Cola drinkers fed up with bottle caps that hit them in face | consumer psychology | Scoop.it

"A regulation requiring Coca-Cola and other soft drink makers to attach bottle caps to the plastic beverage containers is getting on customers' nerves ..."

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The best survival games

The best survival games | consumer psychology | Scoop.it

"It's hard enough surviving in real life, so why not see how far you could make it in the best survival games? These are the best ones you can play right now ..."

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Clever iPhone feature lets you simplify the device for your elderly relatives

Clever iPhone feature lets you simplify the device for your elderly relatives | consumer psychology | Scoop.it

"Did you know Apple has a feature that simplifies the iPhone to a really basic level, making it so much easier for elderly relatives to use? ..."

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At Disney World, adult visitors increasingly mix remote work and play

At Disney World, adult visitors increasingly mix remote work and play | consumer psychology | Scoop.it

"As remote work becomes more standard, social media posts about working remotely from inside Disney World theme parks have been on the rise ..."