"Reaching the growing middle class in emerging markets will requires innovative approaches ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"The iPod is arguably one of the most iconic inventions of our generation, it changed the entire music industry and propelled Apple into the financial monster that it is today. However, just like when the iPhone was announced, there were a lot of negative ..." 
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"Big food companies like Nestlé are sinking money into revitalizing their frozen offerings, after upstarts have taken supermarket freezer space with more innovative foods ..."
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"L'Oréal's chief digital officer tells Sophie Curtis how innovations in technology are impacting the beauty industry ..."
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"The story of the man behind the greatest Japanese innovation of the twentieth century ..." Via Frank Kusters
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"Timex, the watch manufacturer, has shown how heritage brands can move into technologically advanced categories by ensuring its entry into the wearables space supported its core 'DNA' ..."
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"UK marketers launching new alcoholic drinks face major obstacles to success, with a new report showing that eight in ten out-of-home drinkers rarely or never try such products ..."
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From
nrf
"Innovative ways to meet highly personalized consumer demands ..."
Juan Alatorre's curator insight,
January 8, 2015 2:24 PM
reading about consumer psychology helps me because I want to be an industrial phsycologist and they have to understand how consumers minds work and how to make sells.
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"A few years ago, executives at PepsiCo gave the R&D department a challenge: Find a way to cut the sodium content of snack foods, while still keeping the salty taste consumers crave ..."
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"Ireland is--or should be--an ideal place for large-scale adoption of electric cars ..."
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"When Google made its initial public offering ten years ago today, the company set out on a path that has continually redefined how the world interacts with technology ..."
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"Harley-Davidson has unveiled its first electric motorcycle as a concept that is about to go on tour. Dubbed Project LiveWire, this ultra-modern bike combines V-Rod styling cues, with EV simplicity and sci-fi intrigue ..."
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"An innovation theory analysis reveals how WhatsApp has won the battle against BBM ..."
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"We asked 101 technology leaders what innovation they wish could go back in the box ..."
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"Samuel Tait met with Tamara Howe, director of innovation and masterbrand, Kellogg Australia, to find out how the company uses innovation to ensure it will flourish and thrive throughout the century ahead ..."
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"The idea that particular individuals drive history has long been discredited. Yet it persists in the tech industry, obscuring some of the fundamental factors in innovation ..."
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"As a retail analyst and someone very interested in consumer behaviour, I started thinking how long it would take for this product to take over from the ..."
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"A startup from the Philippines with a business chance most American entrepreneurs would dream of ..."
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"Check out four innovative and exciting ways cities are using technology to build resilience ..."
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"After a decade-long slump, Lego has rebuilt itself into a global juggernaut. An exclusive look inside the company's top-secret Future Lab ..."
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"It’s been a busy year for retail as the industry proves it is leading the way in the adoption of technology innovation ..."
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"Senior Fellow Gita Surie describes how her research in rural India provides a template for successfully introducing novel technologies in a new setting ..."
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"Unveiling technology that generates touchable 3-D imagery, developers said Monday objects that only exist in the virtual world could be manipulated as if they were real ..."
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From
recode
"Nearly ten years ago, U.S. broadcasters, by order of the government, helped usher in the new era of high-definition television. Will the next big upgrade be driven not by the government, but by the high-end smartphones that you may already own? ..."
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"Coca-Cola Life, a stevia-sweetened version of regular Coca-Cola that comes in a green can, is being test-marketed for release in the U.S. ..."
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