"China is littered with teen idols these days, but can Western brands take advantage of their popularity with the country's massive Gen-Z demographic? ..."
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Consumer and technological trends in China
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Of course technology plays a key role in the world’s (expected) largest consumer market!
Curated by
Leona Ungerer
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"Global brands will need to give serious thought into how to engage with China's Generation Z after a new report found almost 95% of these young consumers believe it is essential for brands to be sustainable and environmentally conscious ..." 
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