Consumer and technological trends in China
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Consumer and technological trends in China
Of course technology plays a key role in the world’s (expected) largest consumer market!
Curated by Leona Ungerer
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How Western brands can find the app in China that reaches their perfect audience

How Western brands can find the app in China that reaches their perfect audience | Consumer and technological trends in China | Scoop.it

"With a growing number of Chinese apps emerging daily, it has become increasingly difficult to figure out which app will work best for your brand ..."

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Chinese consumers don't idealize American products the way they used to — and that's bad news for Apple and Tesla

Chinese consumers don't idealize American products the way they used to — and that's bad news for Apple and Tesla | Consumer and technological trends in China | Scoop.it

"Young Chinese consumers don't idealize American and European products to the extent that their parents did. And that could mean eroding market share for American ...

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Paying tribute to China: How Western brands can avoid cultural insensitivity 

Paying tribute to China: How Western brands can avoid cultural insensitivity  | Consumer and technological trends in China | Scoop.it

"Taking a retrospective look at China-themed marketing tributes from foreign brands, here are three things we have learned ..."

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Chinese marketing trends in 2018: What Western brands need to know

Chinese marketing trends in 2018: What Western brands need to know | Consumer and technological trends in China | Scoop.it

"With the largest middle class in the world, China is an attractive market for Western brands. However, brands face various challenges marketing in this dynamic and fast-changing market...."

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