Can luxury brands tap into China’s ‘virtual avatar’ fever? | Consumer and technological trends in China | Scoop.it
From jingdaily.com - January 1, 2019 1:21 AM

"What if the thousands of fans of these luxury labels could all become virtual influencers for them? Thanks to a hugely popular new 3D avatar app called Zepeto, that kind of consumer engagement is no longer simply a fantasy ..."