"China has proven to be a hotbed for digital innovations, especially in the past few years. During this time, marketers worldwide have observed the latest trends coming out of the country, applying what they learn to their own markets ..."
Research and publish the best content.
Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
Already have an account: Login
Consumer and technological trends in China
2.4K views |
+0 today
Of course technology plays a key role in the world’s (expected) largest consumer market!
Curated by
Leona Ungerer
 Your new post is loading...
Your new post is loading...
Scoop.it!
"Chinese consumers are bombarded with advertising and are tuning it out, but savvy marketers can still cut through by understanding Chinese culture, according to a market expert ..." 
Scoop.it!
"Some in the Western world retain unfortunate stereotypes about China as a society that places little value on individuality, valuing loyalty to the state above all other things. Advertisers, in turn, have often approached the world's second largest economy with caution ..."
Scoop.it!
"China's parliament has passed legislation that restricts tobacco advertising in public, strengthening efforts to curb smoking in a country where more than a billion people are smokers ..." Via ReactNow
Tjc ChinaStudies's curator insight,
April 27, 2015 10:39 AM
Changes to the Advertisement Law by the Standing Committee of the NPC to improve public health of Chinese
Scoop.it!
"Xiaomi, the fastest growing smartphone vendor in China, believes investment in quality products and innovation is a more effective driver of sales growth than advertising, the company's president has said ..."
Scoop.it!
"Coca-Cola Co reported better-than-expected quarterly revenue as it ramped up spending on marketing and advertising, boosting sales in emerging markets such as China ..."
|
Scoop.it!
"Audiences in the Western countries may not be too familiar with Weibo, but it is a staggering success story in the field of social media and microblogging. What is Weibo? Launched in 2009, it is one of the popular social media platforms in China, with 650 million registered users, 129 million user..."
Scoop.it!
From
adage
"China's booming bike-sharing industry is attracting users, venture capital and advertisers ..."
Scoop.it!
"China's Generation Y can be contradictory, the outcome of growing up in a controlled environment and coming to adulthood in an open and fast-changing world, according to a study that argues marketers have to think outside of demographics and aim toward specific motivations ..."
Scoop.it!
"A proposed tobacco advertising ban could help curb smoking in China ..."
Scoop.it!
"When Aoi Sola and a Chinese underwear brand teamed up, they never expected that they'd get men to buy womens' underwear in droves ..."
Scoop.it!
"Consumer behaviour, the media landscape and the advertising ecosystem are all very unique here", he stated, adding that this also explained why so few foreign companies had succeeded in the Chinese digital ..."
|
