"Luxury names lean heavily on celebrities in China, so does it matter when they need to cut ties with a big name and drop in another? ..."
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Consumer and technological trends in China
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Of course technology plays a key role in the world’s (expected) largest consumer market!
Curated by
Leona Ungerer
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"China, like the US, is in love with video. What video platforms should your business use for their social media marketing? ..." 
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"Yizhibo may not have the ability for tourism stakeholders to directly generate sales, but that doesn't mean the live-streaming app isn't an important branding tool for the China market. In fact, no other platform offers the level of interactivity and "experiential" communication that Yizhibo does. ..."
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"Our ambition is to observe the phenomena of branding. Here are a few observations about the growth of branding in China gleaned over the past years ..."
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"Compared with other developed East Asian nations (such as Taiwan and Japan), typography and graphic design lag behind on the Mainland, but a few designers are creating trailblazing work that signals change ..."
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"Fake shoes and genuine articles costing more than 10 times the original price give foreign brands a run for their money .."
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"What should brands do to stand out in a marketplace crowded with influencers? ...."
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"Why aren’t Chinese brands global, where other smaller countries have made a mark internationally? ...."
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From
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"If only young Chinese women had taken to sports with the same enthusiasm as they have for public square dancing, China's sport brands would have saved themselves a ..."
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